---
title: Campaigns — Schedule Content on Your TVs
description: "--- **Campaigns** let you schedule content to appear on your TVs at specific times — either as a **fullscreen** takeover or a **transparent overlay** on top of the normal dashboard. --- ## 1. Campaign vs. Playlist What's the Difference? | | Playlist | Campaign |…"
url: "https://twinnoverse.com/docs/campaigns-schedule-content-on-your-tvs/"
updated: "2026-06-18"
category: Dashboard Builder / Dashboard Builder delivery
---

# Campaigns — Schedule Content on Your TVs

---

**Campaigns** let you schedule content to appear on your TVs at specific times — either as a **fullscreen** takeover or a **transparent overlay** on top of the normal dashboard.

---

## 1. Campaign vs. Playlist What's the Difference?

|  | Playlist | Campaign |
| --- | --- | --- |
| **Purpose** | Normal day-to-day content rotation | Special scheduled content |
| **When** | Always running (continuous loop) | Runs at specific times/dates |
| **Priority** | Default | Overrides playlist when active |
| **Targeting** | Per device | All devices or specific ones |

In short: **Playlist = what normally plays. Campaign = what interrupts or overlays.**

---

## 2. Campaign Delivery Modes

| Mode | Behavior | Use Case |
| --- | --- | --- |
| **Fullscreen** | Replaces the entire dashboard with the campaign layout | Lunch break announcements, shift handover screens |
| **Overlay** | Displays ON TOP of the dashboard without stopping playback | Urgent alerts, safety messages, real-time warnings |

---

## 3. Creating a Campaign

1. Go to **Campaigns** in the left navigation
2. Click **Add Campaign**
3. Fill in the details:

### Basic Settings

| Field | Description |
| --- | --- |
| **Name** | A descriptive name (e.g., "Lunch Announcement") |
| **Delivery Mode** | `Fullscreen` or `Overlay` |
| **Priority** | Higher number = higher priority (if multiple campaigns overlap) |
| **Status** | `Draft`, `Active`, `Paused`, or `Archived` |

### Schedule Settings

#### One-Time (Non-Recurring)

| Field | Description |
| --- | --- |
| **Start Date/Time** | When the campaign begins (local time) |
| **Duration** | How long the campaign lasts (e.g., 30 minutes) |
| **Window** | The time window within the duration (e.g., last 10 minutes of a 30-min campaign) |

The **end time** is calculated automatically from start + duration.

#### Recurring

| Field | Description |
| --- | --- |
| **Start Date/Time** | When the first occurrence starts |
| **End Date/Time** | When the campaign stops recurring |
| **Pattern** | Select from presets or customize |

**Pattern Presets:**

| Preset | Example Meaning |
| --- | --- |
| **Hourly** | Every hour at :15 past |
| **Daily** | Every day at 12:00 |
| **Weekly** | Every Monday at 07:00 |
| **Custom** | Full control over interval and days |

**Custom Recurrence Options:**

- **Interval** — Every N hours/days/weeks (must be ≥ 1)
- **Weekdays** — Select which days (Mon–Sun) for weekly patterns
- **Rule String** — Advanced: edit the RRULE directly (for power users)

### Targeting

| Option | Description |
| --- | --- |
| **All Devices** | Campaign runs on every device in your organization |
| **Specific Devices** | Select individual devices from the list |

### Payload (Content)

For `layout` campaigns:

- Select which **layout** to display
- The layout's widgets, chrome, and data source are all used

---

## 4. Quick Message Overlay

For urgent announcements, use the **Quick Message** button:

1. On the Campaigns page, click **Quick Message**
2. A **draft overlay campaign** is automatically created with:
   - A new `text_block` layout (with title and body text)
   - Target: **All Devices**
   - Delivery mode: **Overlay**
3. The **Layout Editor** opens immediately so you can edit the message text
4. Customize the message → **Save**
5. Go back to Campaigns → activate the campaign

> 💡 The quick message overlay is perfect for **real-time announcements** like shift changes, safety reminders, or meeting notifications.

---

## 5. Managing Campaigns

### Campaign List

The Campaigns page shows:

- **Filter by status** — Active, Draft, Paused, Archived
- **Search** — Find by campaign name
- **Sort** — By last update date
- **Hide archived** — Toggle to keep old campaigns out of view

### Edit / Delete

- Click any campaign to **edit** its settings
- Use the **Delete** (archive) button to remove old campaigns
- Archived campaigns can be restored (toggle "Show archived")

---

## 6. How Campaigns Work on the TV

![How Campaigns Work on the TV](https://twinnoverse.com/wp-content/uploads/2026/06/ChatGPT-Image-Jun-18-2026-11_35_46-AM-1024x576.webp)

- The TV checks for new campaigns **every ~30 seconds**
- Fullscreen campaigns **pause** the normal playlist
- Overlay campaigns **float on top** of the normal content
- When a campaign ends, normal playback resumes automatically
- Overlays **auto-hide** when their duration expires
- Restarting the TV safely disposes any active overlay

---

## 7. Campaign Use Cases

| Scenario | Delivery Mode | Recurrence | Example |
| --- | --- | --- | --- |
| Lunch break announcement | Fullscreen | Daily at 12:00 | "Cafeteria open 12:00–13:00" |
| Shift handover screen | Fullscreen | Daily at 06:00, 14:00, 22:00 | Shift targets and handover notes |
| Safety alert | Overlay | One-time (immediate) | "⚠️ Safety incident in Zone 3" |
| Weekly KPI review | Fullscreen | Weekly Monday 07:00 | Previous week's performance |
| Machine down alert | Overlay | Real-time | "🔴 Press Line 4 — maintenance required" |
| End-of-shift countdown | Overlay | Daily last 5 min of shift | "15:55 — Shift ends in 5 minutes" |

---

## 8. Best Practices

### Do

- Use **Overlay** for urgent alerts (doesn't interrupt normal data visibility)
- Use **Fullscreen** for scheduled events (lunch, meetings, shift changes)
- Set **appropriate priorities** if multiple campaigns might overlap
- Use **Quick Message** for one-off announcements
- Test campaigns with **Device Preview** first

### Avoid

- Running too many overlapping campaigns (confusing for viewers)
- Very short overlay durations (<10 seconds — hard to read)
- Fullscreen campaigns during critical production monitoring hours
- Leaving draft campaigns as "Active" when they're no longer needed

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